The project involved an investment of US $ 140 million and the objective is for 2020 to invoice US $ 120 million, of which US $ 100 million will come from the export, since between 70% and 80% of the produced will be sold to nine countries of the region.
The delegation will participate in specialized fairs “Interwine” in Beijing and Guangzhou, and three Road Shows in Xiamen, Shanghai and Shenzhen to promote their wines in those markets and strengthen business relationships.
According to the National Geographic Magazine, Mendoza is one of the world’s top 50 travel destinations and stands among the top three in South America. The same publication also ranks Mendoza’s Harvest Festival as the second among the world’s most important harvest festivals. In addition, Mendoza is one of the 10 Great Wine Capitals of the world.